Price Wars
“Our dealers have already requested bringing you back and a number said that the methods you shared have already been successful!”
— STIHL
Fred Whyte, President
Secrets To Beating The Price Wars Without Destroying Profits
How you’ll benefit from these strategies:
- Target your real customer
- Quit competing against price
- Get your sales resource to sell bigger margins
- Serve the highest need
- Own your niche
- Sell value over price
- Position your uniqueness
- Solidify your competitive position
- Learn to repackage
- Convert commodity to value added
Those who fail spend more time listening to their competitors than they do listening to the needs, wants and desires of their customers. It’s not what you sell or how you sell, but rather what the customers buy and how they buy it that is important!
Quit competing; start winning!
No matter what you sell, be it a product or a service, no matter whether you sell it in a two-step distribution system or a one-step distribution system, the next five years could be the end of the way most of us do business. Currently, the mass merchandiser mentality is getting our customer to shift from service and value to price motive. Only about 27% of the buying public is motivated by price alone. At the other end of the scale is the 17% totally upscale, service-driven, value-added customer.
About Your Speaker
Thomas Winninger is the founder of WINNINGER Visionscope a Minneapolis based Think Tank. He is author of the best selling books MarketQuake, Price Wars, Full Price and Sell Easy and his just published book BULLSEYE! – What Market Leaders are doing to consistently HIT the BULLSEYE! Thom is one of the most in-demand business speakers in the North America today.
Call (952) 896-1900 or use our Pre-program Questionaire to learn how Thom can make your meeting a success.